The Luxury Division at Compass was developed to elevate the level of support,
enhance the aesthetic of marketing elements, and provide exposure for exclusive properties. As commanded by elite properties, the Luxury Division takes all aspects of the preparation, promotion, and ultimate sale of a luxury property to the highest standard, unlike any other brokerage. All offerings are available to properties at the top tier of their regional markets.
The Luxury Division offers Compass agents a competitive advantage aimed at winning and selling more luxury listings.
Compass’ luxury properties are shared with 30,000+ luxury brokers and UHNW consumers monthly.
Over 20,000 people visit the Luxury Division website, LuxuryatCompass.com each month.
The bi-annual Curated Magazine, a 200 page magazine featuring over 150 properties, reaches over 75,000 luxury consumers in the U.S. and internationally.
Luxury Cross Regional networking events connect top agents from across the country, with the average sales volume represented at each event totalling over $1.5B.
The Luxury Division at Compass expertly crafts custom marketing campaigns to distinguish luxury properties within the marketplace while catching the eye of target audiences.
Our strategic approach to promotion includes bespoke property branding, prominent editorial placements, unique advertising opportunities, innovative high-end marketing collateral, and tailored outreach.
“In an age of distraction, nothing can feel more luxurious than paying attention.”
Often, simplicity is used to describe effective design; the Luxury Division at Compass prefers the word ‘precision.’ In a world of mass information and distraction, we aim to captivate our high-end audience through confident, precise design decisions.
From alluring photography and video to refined, elevated language — these components are thoughtfully assembled to exhibit our most prestigious properties with confidence. We show luxury through our selection of materials and visuals, and speak luxury through our concise choice of language.
Image is Essential
Prada, Saint Laurent, and Maserati all take the same approach: maximize image space, lessen copy. In our busy world, carefully selected images and words are essential to increasing engagement, whether in the print or digital space.
Our luxury materials, we eschew agent headshots, focusing instead on property photography and property brand language: this allows a sophisticated end result, where the listing becomes the focus.
Negative Space is a Positive
Much like a well-staged property, the use of negative (or white space) pulls focus to the property photography, allowing the viewer to engage with the content more directly.
The Luxury Division has access to an extensive database of dossiers on the world’s ultra-high-net-worth individuals.
This data enables strategic outreach directly to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
Total high net worth dossiers available through wealth mapping technology
Total dossiers of individuals with $30M+ net worth available through wealth mapping
COMPASS CURATED + LUXURY TRENDS
Our handcrafted newsletters, Compass Curated and Luxury Trends, feature luxury listings from across the country. While Curated focuses on Regional Collections, Luxury Trends gives our agents insights into the Luxury market within and beyond real estate.
BENEFIT TO AGENTS
With a reach of over 30,000 luxury brokers and high net worth INTERNATIONAL consumers, newsletters place properties in the hands of an elite, highly engaged global audience on a monthly basis.
Newsletters also feature SPOTLIGHTS on key agents, notable properties, New Dev projects and Brand Events.
Capturing the attention of luxury
clients and top-tier brokers alike
through our newsletters and Luxury
ads, the Luxury Division website offers
Compass agents and their clients a
source for browsing the most
prestigious properties from across the
nation, sorted by lifestyle and location.
BENEFIT TO AGENTS
Each month, an average of 20,000 consumers and brokers from across the globe visit LuxuryatCompass.com
Website also features SPOTLIGHTS on key agents, notable properties, New Dev and Brand Events.
Curated Magazine is the essence of Compass luxury. Through this bi-annual specialized periodical, Compass’ most prestigious property will be shared directly with an elite audience of luxury consumers and qualified buyers.
States represented in Curated Magazine
Properties represented in Curated Magazine
Agents featured in Curated Magazine
BENEFIT TO AGENTS
Curated Magazine is distributed to an audience of over 75,000. This includes all Compass agents, international brokers, international luxury clients, existing clients with a $5M transaction, and a curated list of ultra high net worth consumers within the top HHI zip codes in every region.
Through targeted digital advertising, over 10K luxury consumers are driven to the Luxury Division website, and Compass’ luxury properties, each month. Our digital ads target ultra high net worth individuals and luxury consumers nationally and internationally.
Digital ad views received each month
Traffic to Luxury Division Website each month from targeted digital display ads
Through stunning visuals and engaging storytelling, the Compass social channels amplify luxury listings and capture the attention of a global audience, accessing over 130,000 impressions with each post.
Annual Instagram impressions
Total followers across all social platforms
Total social media impressions
Views on Compass YouTube channel
Through our exclusive networking events, Compass brings together the top luxury agents from across the country. As the nation's largest independent brokerage, Compass is uniquely positioned to amplify your listing’s reach to a national network of top brokers.
Average sales volume represented one each Luxury Cross Regional Networking call
Produced by the Luxury Division, the Speaker Series consists of quarterly panel discussions featuring top luxury agents from across the country. Our panels of luxury agents will be invited to discuss their insights and expertise
with other luxury agents, promoting networking and sharing of best practices.
Topics are chosen based on current market dynamics, trends, and crowd-sourced agent feedback.
Events will be promoted across the entire Compass agent population and executed by the Luxury Division team on a quarterly basis.
Compass Workplace is an internal networking tool that connects top agents from across the country. Our Luxury
Division Workplace Group functions as a dedicated space for agents across all Compass markets to seamlessly network, provide and source luxury referrals, launch new luxury properties, and celebrate our division wins.
Our Luxury Division Workplace Group engagement
grows an average of 20% per month.
Compass collaborates with Morgan Stanley Reserved to place your property in front of an audience of wealth
qualified financial clients.
Morgan Stanley’s reserved client network consists of:
Compass has partnered with Morgan Stanley to showcase your listing to 140K+ Morgan Stanley Reserved clients.